MWW Ongoing is pleased to offer a new, exclusive 4-week course:
YOUR AUTHOR BRAND
with Dana Kaye of Kaye Publicity, Inc.
Author of Your Book, Your Brand
Registration Available Wednesday, December 7th
“I wholeheartedly recommend Dana Kaye’s Your Book, Your Brand. In the years I’ve known and worked with Dana, her ideas and strategies have been pragmatic, effective and cost efficient. I count her as an amazing and essential resource for my clients and the agency. I plan to buy this book by the carton and distribute it not just to clients but to my writer friends as well.”
— Janet Reid, of queryshark.blogspot.com, Agent at Fine Print Literary
Brighten your winter with must-see tips on author branding from Dana Kaye, the highly-respected publicist and founder of Kaye Publicity.
This 4-week online study with content exclusively created for the MWW community is for all authors, regardless of where they are in the publishing process. Authors will receive guidance on understanding, the importance of branding and how it applies to them. Aspiring authors will learn how to establish their brand prior to publishing their first book and veteran authors will learn how to create an author brand that embodies the scope of their work in a compelling, memorable way.
Register now and receive the first lesson December 7th and each subsequent class on the following three Wednesdays. Or feel free to join any time through January, and catch up with the classes on your own schedule.
Why is this course important?
Readers (and publishers) are risk averse. They want to know what they’re going to get before they buy. According to Nielsen’s PubTrack Consumer Survey, the #1 reason consumers purchase a book is because they like the author. The #2 reason is that they enjoyed other books in that series. These readers account for 60% of all readers surveyed. So how does a debut or midlist author build a readership? By establishing a favorable, memorable author brand.
What will this course cover?
This course will take you through each step of the branding process, from creation to establishing that brand online. You’ll form a brand summary and tagline, identify which online platforms are ideal for launching your brand, develop a content strategy, and learn how to cultivate relationships online. Lectures include:
- Branding Workshop
- Online Platforms
- Content Strategy
- Community Building
Students registering for this course will have access to a private Facebook group: MWW + Your Author Brand. The group provides a private place for you to ask questions and have conversations with each other. You’ll receive an invite to join this private Facebook group within a few days of registering. Stay connected and form a writing community with others in the course.
Hint: Our students say that receiving the course weekly is motivating and makes participating in our Facebook group a bit more focused. So sign up now, and we think you’ll be glad you did. That said, we know it’s a busy time and when you sign up is not as important as just making sure that you don’t miss this class.
You won’t want to miss this instruction. Spend your winter time wisely and develop your brand in time for spring or sooner.
Who is Dana Kaye?
Dana Kaye is a veteran publicist, social media pro, and brand manager. In 2009, she founded Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands. Kaye is also the author of Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales, published by Diversion Books, and founder of Branding Outside the Box, an online platform that coaches users on how to establish their personal brands.