Learn how to become a better online writer and monetize your work
Starting Monday (Oct. 10), Jane Friedman is teaching a new online course—“Make Your Online (and social media) Pay” through MWW Ongoing—that helps you learn how to market and promote yourself through online writing—as well as what it takes to monetize your online work. It’s a 4-week course ($200) that’s suitable for all types of authors, especially those who want to develop a long-term strategy for their online platform and creative work.
This course is for both unpublished and published book authors who wonder what they could or should be doing to market and promote themselves through online writing—whether that’s blogging, guest blogging, micro-publishing through social media, or contributing to sites such as Medium, The Huffington Post and other large clearinghouses of content.
The challenge for most book writers is that they haven’t had any professional experience or training in writing short pieces (or even social media posts!) that are ultimately skimmed quickly in online environments—particularly mobile environments. Writers have heard that blogging, or producing content for social media sites, can be an effective way to build a readership, but don’t understand how that happens especially when they have no audience and are unpublished.
This course helps authors make themselves and their work more visible through strategically written online pieces that get distributed and marketed to the right audiences in order to develop their author platform and build a readership over the long-term of their careers.
This course is about making your online writing efforts, especially those with a marketing intent, have a measurable and meaningful payoff—whether for your website/blog, social media, or someone else’s site. We’ll look at content strategies, measurement tools, marketing and promotion tactics, and specific ways to make your online content put money in your pocket.
Week 1: Best Practices of Online Writing and Blogging
- Welcome from Jane
- A Big-Picture Preface Before We Begin
- Basic Principles of Online Writing
- Blogging Basics (is it for you?)
- 7 Principles of Good (Professional) Blogging
- Don’t Forget the Important Role of Your Website